SHENZHEN, China, September 17, 2021 (GLOBE NEWSWIRE) – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), one of the leading providers of mobile development services in China, today announced hui have applied their JPush push notification service to a self-developed demo game on the popular video game platform Roblox. This marks a significant advance on innovative virtual technology shaping its expansion into the virtual realm for JPush services. With this revolutionary ability and the new development of the “metaverse concept”, players of a game can send virtual messages to each other on their cell phones in the real world, thus breaking down the dimensional barrier and allowing conversations to take place. place in real time.

The Tech Industry Battle for the Metaverse Universe These days, the “Metaverse Universe” has become the new tech industry battleground for tech giants such as Facebook and Roblox, attracting more attention to the concept of metaverse. The first publicly traded metaverse video game company in the United States, Roblox Corporation (“Roblox”) continues to impress with its market valuation since its IPO in March 2021. The concept of metaverse, rooted in science fiction and virtual games, encompasses a vast online universe of immersive and shared virtual spaces where users are often represented by avatars.

OASIS is a popular massively multiplayer online simulation (“MMOSG”) game based on the virtual universe and film adaptation of the sci-fi novel Ready Player One. If we see OASIS in Ready Player One as the ultimate form of the Metaverse, then the virtual worlds built by cutting-edge technology, the internet, the blockchain, and even gamers are an exploration of the prototypes of the Metaverse. As the most basic function of the Metaverse network, the transmission of information becomes an important way to interact and entertain the “future inhabitants” of virtual reality and to help them experience the best of the Metaverse universe. .

Here’s how real-time communication can work in a metaverse video game:

The metaverse system sends information to a mobile phone in real time, sending reminders before the start of a motor race. After receiving the message, a player puts on virtual reality equipment and sends game invites to other players through the virtual system. If players cannot participate or encounter obstacles in the metaverse game, they can ask for help by sending messages from the virtual world to the real world. Winners can also send real-time messages to the real world using advanced push technology to celebrate wins with other players, and receive messages in their virtual inboxes.

Aurora Mobile has successfully demonstrated some of these transmission scenarios for real-time gaming in its self-developed racing car video game demo on the Roblox platform. With virtual push technology developed by Aurora Mobile, game developers can use JPush services to provide the information link between virtual reality game systems and real-world mobility devices.

Three-Dimensional Communication Using Push Technology The innovative development of cutting-edge technologies such as artificial intelligence and 5G has taken the popularity of push technology to new heights. Users are very accustomed to receiving accurate and personalized push messages from various mobile apps every day for their personal convenience. However, in the metaverse, social interactions must be handled via low latency push technology that requires interdimensional networks of “virtual-reality”, “virtual-virtual” and “virtual reality” worlds. It also requires major industry players, including Aurora Mobile, to further explore and innovate for VR gaming systems and shared virtual spaces. It is only when the foundations of virtual information technology are established that the sophisticated and complex superstructure of the metaverse can become a reality.

Recently, more and more developers have participated in the healthy and friendly environment of developer communities on the Roblox platform, with the idea of ​​exploring more diverse digital interaction methods. As the leading mobile development service provider in China, Aurora Mobile continues to explore the application prospects and feasibility of JPush in the metaverse, and works closely with the developers of the metaverse to optimize the technical environment for more convenient and high-quality gaming experiences.

Mr. Jishi Liu, Head of JPush Division, commented, “In the real world, Aurora Mobile is committed to becoming the leading provider of mobile development services in China. In the virtual metaverse, we are working hard to provide communication infrastructure like a telecommunications service. supplier such as China Telecom or China Mobile. Over the years, we have served tens of thousands of clients from different industries and sectors. This is a fundamental strength for Aurora Mobile as we continue to deepen our relationships with our partners and explore all the possibilities of the Metaverse universe. We look forward to full development of other metaverse scenarios! “

Aurora Mobile is one of the leading providers of mobile development services in China. Since its inception in 2011, the company has focused on a developer-centric strategy and closely monitors new technology trends and global innovation. The company launched services such as push notifications, one-click verification, instant messaging, machine learning statistics and analytics, traffic monetization (JG Alliance), JG VaaS, JG UMS and others. . By leveraging its artificial intelligence processing platform, Aurora Mobile is committed to providing its customers with a complete and unique platform of service technologies and development solutions, helping developers and customers alike. various verticals to improve their operational efficiency and make advanced analytical decisions.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is one of the leading providers of mobile development services in China. Aurora Mobile is committed to providing efficient and stable push notification, one-click verification and app traffic monetization services to help developers improve operational efficiency, growth and monetization. Meanwhile, Aurora Mobile’s vertical applications have expanded to market intelligence and financial risk management, enabling various industries to improve productivity and optimize decision-making.

For more information, please visit http://ir.jiguang.cn/

Safe Harbor Declaration

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by words such as “will”, “expect”, “anticipate” “,” Future “,” intentions “,” plans “,” belief “,” estimates “,” confidence “and similar statements. Among other things, the business outlook and management quotes in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements made. by its officers, directors or employees. to third parties. Statements that are not historical facts, including, but not limited to, statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including, but not limited to, the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to effectively develop and market data solutions and to penetrate the existing market for development services; its ability to move to the new advertising-driven SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to access mobile data in the future; laws and regulations relating to confidentiality and data protection; general economic and trade conditions around the world and in China and the assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the documents filed by the Company with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile does not undertake to update such information, except as required by applicable law.

For general inquiries, please contact:

Aurora Mobile Limited Email: [email protected]

Christensen in China Mr. Eric Yuan Phone: + 86-10-5900-1548 E-mail: [email protected]

In the USM. Linda Bergkamp Phone: + 1-480-614-3004 Email: [email protected]


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