As CFI seeks to further strengthen its presence and identity as a must-have brand for all matters relating to investment and commerce, this new sponsorship represents an opportunity for the company to leverage and support the success of Jordan National basketball team as a result of continuous achievements which have solidified its image as a power supported by the people in the region. It also reflects CFI’s support for the sports community, which goes hand in hand with the company’s customer approach.

CFI believes in the importance of having the right partners across communities, an approach that guarantees benefits for all parties involved. As a trading leader present in Jordan, the company aims to strengthen this bond with the country by sponsoring its national team which has proven to be one of the most successful in the region, thereby supporting sport in the country and helping it to develop further.

As part of the new sponsorship, the team jersey will carry the CFI name as an exclusive commercial supplier brand in relation to the national team and its players, among other exclusive and brand rights. In addition, the national tournament will now be called “CFI Premier League” under the agreement. CFI’s brand image will also be present on the courts and CFI will also support the women’s and junior basketball teams.

Earlier this year, CFI signed a new partnership with two of the best basketball teams in Lebanon (La Sagesse et Riyadi) while already having agreements in progress with Olivier rowland, the famous Nissan e.dams Formula E driver, and the Nissan e.dams Formula E team themselves.

The CEO of CFI Jordan, Loay Azar, commented :

“We believe the right partner will create double success. In this case, the already established presence of CFI in Jordan, along with its reputation and eminence as a commercial supplier that caters to and supports customers as more than just numbers, will complement the rising basketball stars and the prestige they have gained through physical effort. and endless minds that have pushed them higher. With this partnership, we wish to strengthen our successful presence in Jordan and consolidate our link with the country by supporting a successful local sport which has made all Jordanians proud of the success of its national team which we will henceforth sponsor. At the same time, we support basketball in general by Jordan including the women’s and junior teams and the national championship which is now called the “CFI Premier League”.

On the sidelines of the press conference, the president of the Jordanian Basketball Federation, Mr. Mohamed alayyan, praised the rigor of the co-founder and CEO of CFI, Hisham mansour, for supporting the march of the national team and the Federation. Alayyan stressed: “This is an important event in the march of Jordanian basketball, especially considering the difficult times that everyone has gone through because of the pandemic; Mr. Hisham mansour has not shied away from supporting and sponsoring basketball activities, and we must make sure that they are aware of the important role they play and of their presence as partners, especially since the aspect morale trumps material in sports marketing.

He added: “Sports marketing deals should always be highlighted, but this deal is a milestone that we greatly appreciate, and it is a successful addition to the Basketball Federation records. Sports marketing should prove to be true. very beneficial for the company and the Federation and will do our part to make this partnership fruitful for years to come. ”

The Secretary General of the Basketball Federation, Nabeel Abu Ata, expressed his wish to see more investment in the sport of basketball, in a way that would benefit everyone and provide stability and good financial support to the team, in addition to the support provided by the Olympic Committee Jordanian. He continued by assuring that: “The partnership contract with CFI highlights their well-oriented interest in a successful and very popular sport such as basketball. Given their history and growth, a company like CFI is the type of partner we have been looking to build a relationship with for many years. “

CFI provides access to thousands of stocks, currencies, commodities, indices and ETFs on international markets from a single interface, a powerful trading infrastructure boosted by zero commission, spreads ultra-competitive with some products now reaching zero, and a model designed to provide low latency and fast execution, especially during fast-paced markets. In addition, CFI offers a dedicated account manager, daily market reports and free webinars for all experience levels.

The company serves clients in over 100 countries and through several regulated entities around the world under the leadership of CFI Financial Group.

About CFI Financial Group

CFI Financial Group is an award-winning global financial markets provider with over 23 years of experience and regulated entities in London, Larnaca, Beirut, Amman, Dubai, Port Louis, and others. The group is focused on providing an unmatched and superior trading experience to private and institutional investors with multi-asset access, personalized and dedicated support, powerful analysis and daily market analysis, and a very powerful trading infrastructure. advanced with an extensive suite of trading platforms. For more information, please visit

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