Contentsquare and Namogoo extend integration

September 12, 2022

Digital experience analytics company Contentsquare has extended its partnership and integration with customer journey analyst Namogoo, adding deep contextual insights to its customer behavior data, with particular benefits for understanding new visitors and unknown visitors to the site.

Based in Paris and with recent massive investments valuing the company at around $5.6 billion, Contentsquare promises brands “unprecedented understanding of customer experience across their websites and apps”, using an engine powered by AI to analyze and report on 3.2 trillion customer interactions per month. and $2.5 billion in daily transactions.

The companies first teamed up two years ago and have since grown their approach with help from a number of leading retail and e-commerce brands. Namogoo was founded in Herzliya, Israel in 2014 and now also has offices in Boston, New York and London. Its technology automatically collects non-personal data about customer devices and shopping behavior, as well as the (technology) environment to help users predict lifetime value and churn likelihood, among other metrics.

Combined with Contentsquare’s digital behavior analytics, and without relying on cookies and visitor history, the companies say this will allow companies “to build an even richer portrait of their customers and better understand why they navigate as they do”. It should also help them identify “golden populations” who “have been shown to convert 50% to 200% more than other visitors,” and quickly take action to improve customer journeys.

With new visitors and unknown visitors now representing “the majority of digital users”, Gilad Zubery (pictured), EVP Global Business Development & Partnerships at Contentsquare, says this combined offering – based on contextual CX information – is more valuable than the profiling. “For example, we can now understand whether new visitors are tech-savvy or not, allowing businesses to create personalized experiences relevant to that particular segment.” Ohad Greenshpan, CTO and co-founder of Namogoo, added: “We are excited about this next step in our partnership with Contentsquare which extends its cookieless experience analytics solution, and we look forward to further growth and increased customer satisfaction in the months to come”.

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All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.