The interest of the public formula 1 It does not grow by chance, but thanks to the rapid work of digital awareness carried out by Liberty Media. One of today’s biggest hits is the series drive to survive, available in the Netflix catalog since 2019. The program aims to give another face to the category, and a survey carried out by the Betway team shows that the result is positive. For example, viewership growth in the United States is tied to a show that won a fourth season this year.
According to a survey by the Betway Insider blog, between 2020 and 2021, F1 viewership in the United States alone increased by more than 58%. Overall, growth was 5% over the same period, and the category reached over one billion viewers. An abundance of fans, but this coming season is expected to increase even more. Besides the controversy raging in the mix, as we saw during the Bahrain GP, there is also the influence of the hit series on Netflix.
Drive to Survive debuted in 2019 and gives a different behind-the-scenes look at Formula 1, with interviews and footage we don’t usually follow on traditional weekend shows. For example, in the first season, the McLaren team gained notoriety and attracted the attention of the curious. Meanwhile, in the season starting in March this year, the highlight was the feud between Verstappen and Hamilton, who won more than 80% of the 2021 race.
The survey also highlights the digital growth of F1, one of the main targets of Liberty Medida, a company which paid $4.4 billion in 2016 to police categories. Some statistics show that social media engagement has nearly doubled in recent years. , For example, between 2019 and 2020, more than 800 million users were reached, an increase of 99%. In other words, we are talking about a strong influence on digital media.
Teams feel the impact of the series
A curiosity is that not all the teams approved the idea of drive to survive, but the ratings success caused some directors to change their minds. In a conversation published by the Betway team, F1 BettingMcLaren CEO Zac Brown admitted that the series’ actual success in this category came as a big surprise. This changed many people’s minds.
“It’s a real success for F1. If it was just a show about cars on the track, it probably wouldn’t be a hit, but when it comes to politics, change, rivalry, and it still does, then I see no reason for that it doesn’t last long.” said the McLaren boss. It shows that the teams’ approach to the series has completely changed.
One of the reasons for this is the public drive to surviveWhich has already been viewed more than 50 million times. The third season which released in 2021 was the most successful and the creators hope to repeat it this year. Another hope is for 2022, due to a season that promises to be even more intense than the others. F1 Everything is in place for the public to reconnect with success, whether here in Brazil or in any other country.
In addition to a greater digital presence, in particular with series on streaming platforms, F1 Emotions on track should attract more media attention. At the first GP of the year, for example, in Bahrain, Ferrari surprised everyone and scored 44 points with a brace from Charles Leclerc and Carlos Sainz. A result that ended the domination of Red Bull and Mercedes in the category.
F1’s moment is very different from the past and Liberty Media is working to bring the category back to the top of the charts. Something that would be difficult, but possible with the help of digital resources. It’s not only using social networks but also creating series drive to survive Continue to be successful in the Netflix catalog. All this helps the category a lot.
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