JKRLM & Meesho will have the opportunity to develop rural businesses from grassroots to large scale and bring change in the lives of rural women, says LG

Better access of women to economic activities has made self-help groups the backbone of the rural economy. Today’s MoU will ensure that selected members of our self-help groups are empowered and their true potential is fully realized: LG

J&K has abundant talent in craftsmanship, and through this cooperation, we will be able to empower a large number of women who, in turn, will empower the community as well as this Union Territory: LG

JAMMU, NOVEMBER 17 (KNS): Jammu & Kashmir Rural Livelihoods Mission (Umeed) and Meesho, India’s fastest growing e-commerce company, have signed a Memorandum of Understanding to support the growth of 1,800 Self Help Groups (SHGs) in providing them with an online platform to launch and grow their business and empower rural women entrepreneurs. The MoU was signed and exchanged in the presence of Lieutenant Governor Manoj Sinha, here at Raj Bhavan.

Congratulating women self-help group entrepreneurs and Meesho leaders on the occasion, the Lieutenant Governor said the partnership help build lives and livelihoods for rural communities and provide greater access to economic activities and financial independence for rural women entrepreneurs.

The partnership between Rural Livelihoods Mission and e-commerce giant Meesho is an important step in bringing niche products from Jammu and Kashmir to a wider customer base, provide SHG global market to grow their business and make them Atma-Nirbhar, he observed.

From shawls and rugs to phool kari, arts and crafts of Jammu and Kashmir have gained worldwide recognition for their uniqueness. Going online with Meesho will enable these women to sell these products to all corners of India and gain greater visibility and additional income. Digital inclusion will help them become independent entrepreneurs and realize their aspirations for financial independence. JKRLM Umeed and Meesho have already identified products created by these SHGs that can be sold on the online platform, such as Chabhari and Bina grass items, paper mache, essential oils, woollens and crewel embroidered goods, made in through J&K. JKRLM Umeed will provide all the support necessary to boost the digitalization of these women entrepreneurs through access to the internet and financial services, it was announced.

The Lieutenant Governor said the partnership will also provide an opportunity for JKRLM and Meesho to grow rural businesses from grassroots to scale and bring about change in the lives of rural women.

The Lieutenant Governor also highlighted the government’s efforts to promote women’s entrepreneurship by building strong grassroots institutions that can foster sustainable transformation.

Over the past two years, we have worked to reinvent the rural areas of Jammu and Kashmir and provide strong market linkage and e-commerce platforms to harness the potential of artisans. About 5.5 lakh women are associated with more than 64,000 self-help groups and almost every panchayat now has two women entrepreneurs, the lieutenant governor added

Improved access to economic activities for women entrepreneurs has made these self-help groups the backbone of the rural economy. Today’s Memorandum of Understanding will ensure that selected members of our self-help groups are empowered and their true potential is fully realized, the Lieutenant Governor said.

J&K has abundant talent in craftsmanship, and through this cooperation, we will be able to empower a large number of women who, in turn, will empower the community as well as this Union Territory,” he said. he adds.

Sanjeev Barnwal, Co-Founder and CTO, Meesho, said, “We are privileged to work with Umeed-JKRLM and the J&K government to continue our mission to democratize e-commerce. Women entrepreneurs are a key growth engine in the Indian economy and Meesho has empowered thousands of them to succeed in the online world. Through this partnership, we hope to amplify our efforts in this direction and enable these J&K self-help groups to realize their full potential. We’ll provide them with all the tools and guidance they need to grow their online business with Meesho. »

Dr. Arun Kumar Mehta, Chief Secretary, asked JKRLM to design a comprehensive product certification system to create brand value. E-commerce is the way forward and more emphasis should be placed on showcasing our products in virtual showrooms, he added.

Ms. Mandeep Kaur, Administrative Secretary, Department of Rural Development and Panchayati Raj, presented the initiatives taken to link local products to electronic markets.

Ms. Indu Kanwal Chib, Mission Director, JKRLM, presented the main aspects of the MoU. She further stated that the partnership with Meesho will not only provide SHG women with good prices for their products, but also a new identity for their entrepreneurial development. Through this association, women artisans will have access to a potentially wider market base while J&K’s unique locally produced products will be available to millions of Meesho customers across the country, strengthening rural businesses, she said. added.

A short film on JKRLM’s livelihood generation initiatives was also shown on the occasion.

Ms. Mridhu Slathia, Additional Mission Director, J&K Rural Livelihoods Mission, Jammu; Mrs. Prachi Bhuchar, Head of Public Policy and Government Affairs Meesho and senior officials were present during the MoU signing ceremony. (KNS)