The Landry’s Restaurant Group on Tuesday announced a partnership with cryptocurrency firm NYDIG that will allow diners to earn $ 25 in Bitcoin for every $ 250 spent at restaurants in the hotel conglomerate.

Landry’s will also begin to keep a portion of its corporate Bitcoin cash reserves in the custody of NYDIG. The company is known to operate dozens of franchise entities, including Morton’s, Bubba Gump Shrimp Company, the Rainforest Cafe, and the Palm. Landry’s is owned by billionaire TV personality Tillman Fertita, who also acts as the CEO of the company.

Landry’s Chief Digital Officer Trey Zeluff said in a statement:

“We see Bitcoin as a good choice for a portion of our own cash flow, so we want to offer that choice to our customers as well. We are proud to be the pioneers of this concept for the hospitality industry in partnership with NYDIG.

Landry’s showed the first signs of interest in the cryptocurrency space earlier this year when it started accepting Bitcoin payments at many of its restaurants in April. At the time, the CEO of the company said, “It’s amazing how simple it is. [a crypto] the deal is, and it’s here to stay. This is where it is, and it is inevitable that it will happen.

CEO Fertita’s interest in cryptocurrency appears to have spread to other facets of his professional life, with his NBA franchise making headlines in recent months. In June 2021, Tillman also announced that he would begin validating blocks for the Akash network, noting that it was time to “start investigating block mining or validating as the next logical step in our strategy. digital assets “.

NYDIG has also become an active player in the blockchain space, raising hundreds of millions of dollars in 2021 to create Bitcoin-focused solutions for the insurance, banking and clean energy industries. Earlier this month, Cointelegraph also announced that the company had acquired the Bitcoin micropayment company Bottlepay in hopes of “unlocking the financial infrastructure of the future.”

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