The combination enables brands to enrich customer intelligence to increase conversions and sales and build deep, long-term relationships
LivePerson, Inc. (NASDAQ: LPSN), a global leader in conversational AI, and Adobe today announced an integration to help brands transform the digital customer experience by seamlessly extending the personalization of digital experiences to large-scale messaging channels and one-on-one conversations.
Eighty-eight percent of consumers say they’re more likely to do business with companies that interact with them in a personalized way. By integrating LivePerson and Adobe, brands can deliver more personalized customer experiences. These personalized journeys can help brands leverage the success companies already using LivePerson’s conversational cloud have experienced to date, including conversion rate increases of up to 10 times.
The LivePerson-Adobe combination focuses on the seamless integration of LivePerson’s conversational cloud with Adobe Experience Cloud to help brands deliver highly personalized and contextualized messages, recommendations and offers to their customers’ preferred messaging channels. Integration allows brands to:
- Enrich customer intelligence, track attribution, and increase long-term customer value by easily sharing customer conversation intent data in the conversational cloud with insights into that customer’s activity and history from within. ‘Adobe Analytics
- Capture more qualified leads and accelerate new net conversions by integrating the conversational cloud with Adobe Marketo Engage for proactive and automated conversations
- Increase sales conversions and reduce checkout abandonment by providing relevant support at any point in the buying journey
- Apply LivePerson’s best natural language understanding, based on over 20 years of goal-based customer conversation data, to these engagements
More than ten Fortune 100 brands already integrate between LivePerson’s Conversational Cloud and Adobe Experience Cloud.
“Our integration with Adobe means that brands can transform their digital experiences with conversations that are both massively automated and deeply personalized,” said Rob LoCascio, Founder and CEO of LivePerson. “It’s incredibly powerful to tie a conversation you have with a customer directly to that customer’s activity and history. Now, with conversational AI’s ability to gather information from customers in a natural dialogue, brands can experience all the benefits of enhanced personalization without violating their customers’ trust.
“Customers demand personalization no matter where they are in their journey. Through LivePerson’s integration with Adobe Experience Cloud, brands can seamlessly customize conversations and digital experiences to meet and exceed customer expectations, ”said Cody crnkovich, Partner Programs Manager, Adobe Experience Cloud at Adobe.
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