To celebrate 25 years of existence in India, McDonald’s India announced the # 25ActsOfHappy campaign where the brand will launch 25 small and large activations to bring smiles to its customers.
He released a commercial that shows different customers coming to the point of sale for different offers he advertises. As a child shares empty happy meal boxes, twin sisters share childhood photos featuring the McDonald’s logo and more.
The background music says “Muskurahatein, wohi purani”, which highlights that even after 25 years, the fast food chain still manages to put a smile on the customer’s face.
Arvind RP, Director of Marketing and Communications, McDonald’s India (West & South) said: “Achieving 25 years in India is a milestone for us and requires more than just a day of celebration. Through the 25 Acts of Happiness, we aim to continue to delight our customers throughout the year. We’re kicking off the celebrations with Memory Bites, but you’ll see many more activations throughout the year.
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