Chairman of the Securities and Exchange Commission of Pakistan (SECP), Aamir Khan, said the launch of Emlaak Financials, the country’s first mutual fund marketplace, is a major step towards expanding the reach of investors and improving the customer experience.

The SECP Chairman was addressing the launch event of Emlaak Financials at CDC House.

Emlaak Financials is the first investment platform allowing digital account opening and online investments in different mutual funds with centralized monitoring.

This digital platform will help investors make informed decisions by providing a convenient, consolidated and interactive investment dashboard, allowing them to easily invest without having to physically visit Asset Management Companies (AMCs).

Khan said that the SECP had implemented a series of reforms aimed at improving the weak link between capital markets and the country’s real economy, reducing excessive regulatory layers and high compliance costs and improving the access to private capital for major projects.

It was evident that along with regulatory reform, the adoption of digitalization was a key catalyst moving forward, he added.

As a result, SECP launched an internal digitization transformation program, Leading Efficiency through Automated Prowess (LEAP).­­

Published in The Express Tribune, August 7e2022.

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