On December 2, the two-day World Hairdressing Congress 2021 came to a successful end. Leaders of premium hair and beauty chain brands, fashion masters, famous hairstylists, online celebrities and other professionals from across the country gathered at the conference. Over 9 million professional hairstylists have looked online and have become a fashion hotspot, once again setting a new high for the hairdressing and fashion circles.

This global hairdressing conference is jointly sponsored by the China Business Federation, China Business News, the China Hairdressing and Beauty Association, the All-China Federation of Industry and Commerce, Chamber of Commerce for the beauty and cosmetics industry, the World Association of Hair Designers (China) and the UK Stock Exchange. for British Hairdressing, Spanish Salon Look, World United Hairdressing Elite (Hainan) Club, (China) Taiwan Province Women’s Hairdressing and Beauty Association, Xiamen Hairdressing and Cosmetics Industry Association, Ouba Group Co., Ltd.

The conference cooperated with the Association de la Haute Couture de Paris (PACA) in France to integrate the salon of the highest luxury and hairdressing brand, where art and fashion complement each other, and multidimensional artistic expressions such as luxury clothes, trendy hairstyles, cool lights, exciting music and gorgeous stage show the fusion of fashion in many fields. Both online and offline, everyone said the conference brought people a big ‘shock’! In addition, the conference established a border forum to help the Chinese beauty industry enter the fast lane of the new era. Finally, it launched the hairstyle trend in 2022, so that all participants can reap a full harvest and become a true fashion hall of honor and a trend publication platform.

Focus on the industry of the link between the upstream and downstream hairdressing industry and the ecosystem.

The conference attracted the participation of leading brands of hairdressing chains in various provinces and created seven fashion shows, including the luxury brands show, the Cross-border Master Show, the retro oil show and the salon du young hairdresser design, created by the master team of Golden Top Clothing Award winner Ji Wenbo, covering luxury to customization, men to women, fashionable classicity, integration of hairdressing culture and brand culture, the publication of fashion trends from the point of view of the overall image correspondence and the integration of art. Each hairstyle shows the stylist’s understanding and creativity when it comes to beauty. Here, hairdressers not only broaden their horizons, improve their aesthetics and learn from each other, but also let the world see the “new force” of Chinese hairdressers and the “new future” of Chinese hairdressers in a whole new way.

It should be mentioned that Prajna Walker’s Professor Yizhuo brought a spiritual journey to the audience. He used the values ​​of wisdom and the outlook on life to guide everyone to swim in philosophical thought and systematically analyzed how to create a big name thought and sublimate brand value for hairdressers by combining Taoism and art, presenting a shocking journey of enlightening wisdom and guiding souls. In his speech, hairdressers not only washed their body and mind to accomplish their self-transformation with a clearer path, but also saw the development of the beauty industry with a higher dimension.

Industry breakthrough, exploring new hairdressing development ideas

In the post-epidemic era, how to seize the development opportunity of the hairdressing industry has become the key for hairdressers to break the tight encirclement. The conference specially invited industry elites who have achieved outstanding achievements in data, new media, store operations, project sales, etc., and hosted a series of forums at the Mountain peak. Industry experts sat down and chatted, based on China and looking at the world, analyzed and exchanged the industry development trends and new ideas for the management of hairdressing salons of different dimensions, have fully demonstrated the principles and techniques, discussed the new circuit of the hairdressing industry, led the industry to break the circle of offline and promote the sustainable development of the industry.

For example, in the “China Hairstylist Performance Report-National Alliance of High-performance Star Hairstylists” forum, the founders of well-known salon chains in the industry (Shanghai Karl Salon Ouyang Jinghan, Dalian Beikaibeili Luo Baogan, Guiyang SHOW Salon Tian Huohuo) were invited to discuss performance topics together. Analyze the management direction of technology practitioners from different angles of geographic location, city size and consumer demand in the north, center and south; From trade show chains, unique high-end stores and different business entities with personal values, we can find the way of development.

At the meeting, the hairdressing branch of the China Association of Business Technicians was established, which is of positive importance to promote the scale, platform and innovation of the industry of hairdressing and stimulate the endogenous power of the industry. The establishment of the global WHC Daily Chemical development community will be devoted to promoting the links between companies and brands, promoting the transformation and application of innovation achievements and the constant establishment of the development stage of daily chemical industry.

Jiang Ming, chairman of the China Business Federation, said at the meeting, “The World Hairdressing Conference is committed to connecting the beauty industry in the upper, middle and lower parts of the global ecological circle. , and is committed to making more and more countries’ hair and cosmetic industries move towards high quality, providing more market and growth opportunities, and creating a win-win, common and shared platform. Nowadays, the conference has become a treasure book of the industry leading the trend of the times, a trading system that subverts traditional thinking and an engine that drives the economics of the fashion industry forward. permanence.

Industrial integration opens a new title page of Fujian fashion economy.

International fashion brands and Chinese industry brands dance on the same stage. This conference cooperates with the Paris Haute Couture Association (PACA) of France to integrate the largest luxury brands salon and hairdressing salon, so that luxury culture and hairdressing fashion can be fully blended. The hairstyle is not only the hairstyle, but the overall design of the image. “The landing of these fashion shows will certainly promote the stimulation and release of consumption in the relevant industries of Fujian Province, actively integrate into the domestic cycle, and help Fujian Province to become a gravitational field of consumption. high quality in Chinese fashion industry. Chen Ansheng, the first class inspector of Fujian Provincial Department of Commerce, said.

At the same time, manufacturers of bodybuilding products from upper, middle and lower sectors of the hairdressing industry gathered at the World Hairdressing Conference, which became another highlight of the conference. “While focusing on the hairdressing and cosmetics industry, the World Hairdressing Congress is constantly expanding the industrial value chain, deepening and widening the fashion supply chain, so that retail chains and manufacturers can easily find themselves and promote the development of the new fashion economy. consumption, ”said Mr. Chen Gaohong, deputy director of China Business News.

During the meeting, the World Hairdressing Conference and the New Silk Road Fashion Group entered into a strategic partnership based on the principle of co-construction, discussion and sharing. The two sides will integrate the superior resources of the industry and continuously deepen the exchanges between the hairdressing industry and the fashion culture, thus promoting the development of the “Fashion Plus” industry.

In the next three years, Shimei will bring more fashion shows to the world in the industry, graft more fashion resources into the world, constantly cross borders and merge with richer and more diverse modes of cooperation, create leading fashion events in the world for the industry, bring more fashion resources to China, stimulate economic development and industry progress of related industries, and open a new title page of the economy of the fashion.

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