There aren’t many video game developers as polarizing as Ubisoft. Based in France, the company is the creator of some of gaming’s most beloved franchises such as Assassin’s Creed, Far cryand just dance. While its catalog is varied and aimed at a wide audience, Ubisoft is perhaps best known for advancing the open-world format used in many of its releases.

Ubisoft is no stranger to success, much of which comes from games in the shooter genre. Since Far cry for Tom Clancy’s Division, Ubisoft’s action-packed shooter titles return often, and while few were dismal failures, many struggled to find a place in today’s landscape. Whether for reasons beyond the developer’s control, the lack of innovation present in each release, or the sheer volume of games available, Ubisoft’s current offerings such as Hyperscape don’t gain the traction that his lofty name would typically bring.

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Tom Clancy name recognition

One of the brands that Ubisoft has tried to promote in recent years has been games that fall under the Tom Clancy banner. The American novelist’s approach to telling military and spy stories has been appreciated, and gamers have become familiar with his name since the release of Tom Clancy’s Rainbow Six in 1998. The author has been in the title of dozens of Ubisoft projects, often with that name being the only thing they have in common. Since Burst cell for Ghost Recognitionit’s always been a task to differentiate games that come out regularly with Clancy’s name on the cover.

There’s rarely clarity around which game precedes the next, so with other developers and franchises offering shooters of equal quality, it’s easier for players to jump ship and find fun elsewhere. . Much of Ubisoft’s shooter stock is placed alongside the Tom Clancy brand, so the barrier of entry seems high for beginners. In this case, familiarity hasn’t produced consistency, either in playerbase or quality.

Ubisoft’s reputation as an Open World developer

As the AAA space becomes more diverse than ever, certain companies are becoming more well-known for a particular niche. Polyphony Digital and Playground Games have become known for delivering genre-defining driving games like Gran Turismo 7 and Forza Horizon 5while Naughty Dog has become synonymous with story-driven linear affairs like The last of us. In Ubisoft’s case, the company has become so intertwined with open worlds that it’s hard to generate much interest when it deviates from the genre. The next star wars Ubisoft’s game will likely include non-linear level design, further proving that fans have expectations of a Ubisoft product.

The shooters presented by Ubisoft in recent years have not stood out enough from the crowd compared to versions from other companies. It doesn’t make much sense for gamers to invest time, money and effort in a shooter like Ghost Recon: Breakpoint when studios like id Software and Bungie have already perfected the formula. The magic of Far Cry 3 was its incredible setting of the Rook Islands, and while its shooting mechanics were solid, they didn’t revolutionize the genre. As you might expect, the series’ sixth main installment dips only lightly into the series’ gameplay, putting more emphasis on the world the game is set in, once again playing on Ubisoft’s strengths.

Although many of its shooters have received positive reception, Ubisoft has yet to release a game in the last few years that is an undeniable hit. Not since Rainbow Six Siege did the company feel like it had mastered the genre, and even that was slow to gain traction. There are developers in the AAA scene who are more skilled at creating an awesome or memorable shooter, and with Ubisoft‘s as an industry leader in open-world design, it could very well be cursed by its own success.

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