LOS ANGELES – (BUSINESS WIRE) – July 20, 2021–

WWP Beauty, a world-class full-service provider to the global beauty industry, is redefining its sustainability strategy and consolidating its commitment to creating a clean, inclusive and sustainable future through new leadership, strategic partnerships with organizations sharing the same ideas and rapid innovation. The ultimate goal of the company is to help each beauty brand find its way to cleaner beauty through responsible and transparent manufacturing, eco-design techniques, zero waste and circular sustainability, innovation. material, a clean and compliant formulation and green chemistry. In addition, the company will use a new approach to offer brands solutions that meet what they call the “6Rs of sustainability”: reduce, reuse, recycle, replace, respect and reborn.

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Throughout 2021, WWP Beauty is committed to developing new sustainable solutions with numerous launches of innovative collections that promote circular beauty. (Photo: WWP Beauty)

Michael Tognetti, who has been with the company for over four years, now officially leads WWP Beauty’s sustainability initiatives in his new role as Senior Director, Global Sustainability and Chairman of the WWP Beauty Circular Committee. Tognetti commented, “We have added ‘Rebirth’ to our sustainability ‘Rs’ because it represents our commitment as a company to finding solutions that truly promote circularity. “

As part of his new role, Tognetti has already started to partner and align the company with earth-minded organizations that are also committed to taking responsible business action to create a better future. Some of these recent partnerships include: a membership in the United Nations (UN) Global Compact and the Sustainable Packaging Coalition (SPC), and a community member for the Ellen MacArthur Foundation.

Additionally, to support efforts to create a more responsible supply chain, WWP Beauty will now offer its customers formulations verified by EWG and received ISCC PLUS certification, allowing WWP Beauty Tai Caing manufacturing facility to create eco-friendly, luxurious crystal products. transparent and recyclable packaging that can directly replace SAN and ABS. This revolutionary innovation is only the beginning of a new technology, new materials and new partnerships that the company offers to its customers. Other innovative materials the company incorporates include: ocean plastics, reusable and recyclable PET, high performance barriers and environmentally friendly paper tubing, as well as advanced packaging solutions without recycled plastic. containing compostable plant waste with a high carbon content. footprint reduction such as Zero +, Eco-Infinity and Molded Paper technologies.

“At WWP Beauty, we are deeply committed to creating a positive and determined impact on our world, both through our product offerings and the organizations we support and collaborate with,” said Josh Kirschbaum, CEO by WWP Beauty. “We understand that creating a goal takes more than one business, and we’re proud to align ourselves and support these organizations, working together to pave the way for a more sustainable future. “

Musa Dias, CMO of WWP Beauty said: “Throughout 2021, WWP Beauty is committed to developing new sustainable solutions with numerous innovative collection launches that promote circular beauty. These collections include: a collection of sustainable cosmetic bags with unique and environmentally friendly materials; refillable and recyclable sticks such as its patented refillable multi-use face stick; a recent Pentaward nominated ColorVue lipstick that uses 19% less plastic per part and creates 85% less GHG emissions per part; a range of non-contact PCR tubes with a wide variety of applicators; a single material pot; a collection of glass treatments; a range of refillable components and the Zero + collection, which includes plastic-free and plant-based packaging that will launch in the coming month along with other circular beauty solutions.

About WWP Beauty

WWP Beauty is committed to developing sustainable, forward-looking solutions for the global beauty industry through close collaboration, exceptional agility and unmatched scale. The company’s comprehensive offering of formulas, packaging and accessories, coupled with its in-house manufacturing capabilities, sets it apart as the source of all things beauty. With a global team of beauty experts spread across North America, EMEA and APAC, WWP Beauty offers its clients global support at the local level. To learn more, visit our website at www.wwpbeauty.com.

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Copyright Business Wire 2021.

PUB: 07/20/2021 13:35 / DISC: 07/20 // 2021 13:36


Copyright Business Wire 2021.

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