Landing page headline A/B test
A landing page has one job: convert. The headline sets the frame for everything below it. Test whether your audience responds to outcomes, pain points, social proof, or direct benefit statements.
Why test this
Landing pages with a single focused message convert better, but which message? Forecasting scores each variant on readability, urgency, and trust before you spend a single ad dollar driving traffic.
Most landing page headlines are written by whoever built the page. Testing reveals whether a benefit-led, outcome-led, or pain-led headline resonates with the people actually clicking through.
Template fields
| Field | Max length |
|---|---|
| Headline | 70 chars |
| Subheadline | 140 chars |
| CTA button text | 25 chars |
How it works
- Describe — Tell Xaiku about the landing page. What's the offer, where's the traffic coming from, what does the visitor already know.
- Generate — Get headline variants that frame the same offer from different angles — outcome, pain, social proof, direct benefit.
- Refine — See which emotional triggers each headline hits. Adjust phrasing, test with forecast before going live.
- Ship & Measure — One snippet on the page. Xaiku handles traffic splitting and tracks conversions automatically.
Start this experimentFree to start. No credit card required.