Pricing page CTA A/B test
The pricing page is where intent is highest and friction kills conversions. Test different button text, plan descriptions, and friction reducers to find the combination that gets people past the paywall.
Why test this
Small wording changes on pricing pages produce outsized conversion lifts. "Start free" vs "Get started" vs "Try it free" — the difference is measurable, and it matters.
Pricing copy is the last thing a visitor reads before they commit or bounce. The button text, the plan description, the line underneath that says "Cancel anytime" — every word pulls weight.
Template fields
| Field | Max length |
|---|---|
| CTA button text | 25 chars |
| Plan description | 80 chars |
| Friction reducer | 50 chars |
How it works
- Describe — Tell Xaiku about your pricing structure. What plans exist, who they're for, what the main conversion blocker is.
- Generate — Get CTA variants that test different approaches: action-oriented, benefit-led, anxiety-reducing.
- Refine — Check the emotion tags on each variant. Does the button text convey urgency or trust? Adjust until it matches your intent.
- Ship & Measure — Drop the snippet on your pricing page. Measure clicks, sign-ups, and plan selection by variant.
Start this experimentFree to start. No credit card required.